To make a change, I identified the key gaps in their marketing strategy and offered to shift the focus to the actively searching audience.

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Alya Beauty already had many indicators of that, but it wasn't enough to outshine bigger competitors.

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So, I analyzed how the best luxury medspas in New York, Denver, and Sault Lake City attract the right audience.

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Using the insights I found, I created a landing page that made Alya Beauty the obvious choice for their target market.

 

The only thing left was driving enough traffic, which we achieved with Google Ads.

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Here's what the landing page looks like.